Company X

(Protected by NDA)


2023 – 2024

Staff Product Designer

Challenge Statement

Company X lacked an existing affiliate program, missing out on valuable partnership opportunities and potential revenue streams. Building a program from scratch required understanding user needs, navigating the competitive landscape, and designing a platform that fostered engagement and success.


Through a comprehensive user-centered approach, I hop on a multi-phase design process:

1. User Research

Conducted interviews and surveys to understand user needs, usability testing to address issues early, and competitive analysis to identify industry trends and differentiation opportunities.

  • Interviews & Surveys: Conducted in-depth interviews with potential Super Admins and Affiliate Marketers to understand their needs, pain points, and expectations.
  • Usability Testing: Prototyped key functionalities and conducted usability testing with representative users to identify and address usability issues early on.
  • Competitive Analysis: Analyzed existing affiliate programs in the market to identify best practices, industry trends, and potential areas of differentiation.

2. Design & Development:

Crafting user experiences tailored to the specific needs of Super Admins and Affiliate Marketers, translating complex data into actionable insights, and designing a flexible platform with six core modules for holistic performance management and efficient campaign execution.

  • Persona-Driven Design: Focused on crafting user experiences tailored to the specific needs of Super Admins
    and Affiliate Marketers, ensuring intuitive and efficient workflows.
  • Data-Centric Visual Design: Translated complex data into clear and actionable insights through user-friendly
    dashboards and visualizations.
  • Modular Architecture: Designed a flexible and scalable platform with six core modules:
    • Dashboard: Providing a holistic performance overview with AI-powered suggestions.
    • Campaigns: Facilitating campaign creation, management, and tracking.
    • Marketing Materials: Offering pre-designed assets for faster campaign launch.
    • Payments: Ensuring transparency with detailed earning breakdowns and payout information.
    • Earnings: Enabling in-depth analysis of earnings with granular details.
    • Help & Support: Providing a comprehensive knowledge base and dedicated support channels.

3. Collaboration & Iteration:

Close collaboration with stakeholders ensured alignment with business objectives, while iterative design, through user testing and feedback, refined the user experience iteratively.

  • Close collaboration: Worked closely with developers, product managers, and stakeholders throughout the design and development process, ensuring alignment with business objectives and technical feasibility.
  • Iterative design: Conducted multiple rounds of user testing and feedback sessions, refining the design based on user insights.

My Contribution

Drove a user-centric design process through research, competition analysis, IA, prototyping, and seamless collaboration.

  • Led User Research: Initiated and conducted user research activities, analyzing data and translating insights
    into actionable design decisions.
  • Competitive Analysis: Conducted in-depth analysis of competitor programs, identifying strengths, weaknesses, and opportunities
    for differentiation.
  • Information Architecture & User Flows: Defined the information architecture and user flows to ensure a seamless and
    intuitive user experience.
  • Visual Design & Prototyping: Created high-fidelity prototypes to showcase the design and gather user feedback.
  • Collaboration & Communication: Collaborated closely with stakeholders across various disciplines, ensuring alignment and
    buy-in throughout the design and development process.

The Results

After conducting a usability test with a particular group of users, here are some things you can check!

44% Increase in Program Success

Since launch, the affiliate program has seen a significant uptick in engagement and success, exceeding initial expectations.

High Affiliate Satisfaction

Surveys reveal high satisfaction with the platform's user-friendliness, data insights, and AI-powered guidance.

Streamlined Super Admin Management

Intuitive tools empower Super Admins to effectively manage program growth and affiliate relationships.